In this guest post by Karen Cole of online magazine HealthBenefitAdmin, learn how medical practices & healthcare businesses can use marketing to drive inbound leads, grow revenue, and ensure visible and relevant branding.

Bryan Cush, President of Tidal Wave Marketing, discusses the search terms & keyword phrases your practice website may be missing out on. He discusses how to optimize your doctor or practice website for the types of keywords that patients are actively searching for.

This article discusses how healthcare businesses of all sizes and specialties can take proven inbound marketing techniques from the B2B world and apply them toward the marketing of their medical business or healthcare practice.