Tips on Practice Names to Avoid
Latest posts by MD.com (see all)
- How to Write a Good Doctor Review Online - May 3, 2017
- Guide: How to Save Money on Your Healthcare Costs - November 23, 2016
- Nicoise Salad Recipe - August 19, 2016
Latest posts by MD.com (see all)
- How to Write a Good Doctor Review Online - May 3, 2017
- Guide: How to Save Money on Your Healthcare Costs - November 23, 2016
- Nicoise Salad Recipe - August 19, 2016
Names are powerful. They can earn a smile, express a belief, differentiate a service, or connect to place. The vast majority of medical group names fall into that last category: the Cleveland Clinic, Emory Clinic, and Intermountain Medical Group use valuable naming space to tell potential clients where they’re from.
If you’re naming a medical group from scratch, keep an open mind. Hundreds of other groups have used place names already. Go down that path, and you’ll sound like everyone else. Name yourself for what you believe, or something unique about your service, or something funny, and you’ll stand out. If you want to stand out, stay away from the trends. Here’s what to look out for:
Patronizing names: Mercy Group, Dignity Health
Patients expect you to make them feel better. That’s how this whole thing works. Bringing up that fact doesn’t do any favors to the patients, though, because a medical group’s expression of power reminds patients that they’re hurting.
Empty, Latinate Names: Novant Health
There’s no better way to make yourself sound like a faceless corporation than with concatenated bits of Latin. They sound vaguely positive and meaningless, which is how they’re able to get past twelve opinionated board members to become names: when a name has no meaning, there’s nothing to attack.
Name names: Scott & White Healthcare
Does this name give you a sense of the group’s personality? How about prestige? If you’re like me, you answered no to both of those questions. But when you’re doing the naming yourself, it’s easy to think that your own venerable name will tell customers that your group is an extension of your personality.
Creatively spelled names: Pediatrix Medical Group
Misspelling a word in your brand name is not a good move, even if you get the dot-com. You’ll sound like an off-brand cereal, and that’ll drive away more customers than a great website can bring in.
Vaguely positive names: Banner Health, Team Health
The Latinate name’s step-cousin, these names make it past testing and decision makers because there’s little meaning to object to. Consequently, there’s not much for patients to latch onto.
Finally, a note about these categories: they aren’t hard and fast rules. A place name might elicit a smile if you’re from Boring, Oregon. Positivity can work. Latin can be a workhorse if it’s used right. If you’re naming a medical group, we wish you the very best. If you’ve been digging for months without striking paydirt, we’re happy to talk to you about next steps.
Nothing but the very best,
Latest posts by MD.com (see all)
- How to Write a Good Doctor Review Online - May 3, 2017
- Guide: How to Save Money on Your Healthcare Costs - November 23, 2016
- Nicoise Salad Recipe - August 19, 2016
Latest posts by MD.com (see all)
- How to Write a Good Doctor Review Online - May 3, 2017
- Guide: How to Save Money on Your Healthcare Costs - November 23, 2016
- Nicoise Salad Recipe - August 19, 2016
Sponsored Content
No Comment